DIRECTV offers several options on how to watch your favorite sports all-year long. When creating the index page it was important to allow users to easily view video, images and features of each package at a quick glance. A new interactive experience was created highlighting more eye catching visuals, epic moments, the latest stars and the most recent jaw dropping moments in sports.
DIRECTV paired up with Sports Illustrated to feature the exclusive 2017 Swimsuit Behind The Scenes video. An interactive experience was created for viewers to use the Snapchat Ghost to instantly access the Behind The Scenes video and preview DIRECTV NOW—a new and exciting way to stream over 100+ channels and 10,000+ titles on demand without any contracts, equipment or commitments.
DIRECTV offers the ultimate entertainment with HBO, STARZ, SHOWTIME, and CINEMAX. This premium channels index page was created to allow the user to view video, animation and features of each package in an interactive experience. Viewers are able to get a glimpse of the entertainment while highlighting critically acclaimed original shows, films, sports, and big blockbuster movies.
AT&T was ranked as the 4th most valuable brand in 2017. Now more than ever, a holiday campaign was needed to represent AT&T as a leader in premium entertainment, and innovation. A campaign that would work under our current brand and be able to extend in different sizes, formats, and across the company, through agencies and with our vendors.
We created a clean contemporary look that is digital friendly, but translates well to large format, like outdoor. It started with clean vector illustrations and the AT&T blue, then combined with a secondary color palette and a new typeface it all came together, giving AT&T a fresh look for the holidays. With the opportunity to add more illustrations, the system and overall execution can extend and be leveraged for other holidays, events and campaigns throughout the year.
Problem statement
In the past there has been a struggle to get product cards high up on the page in view when first getting to the PLP. Currently it has been a struggle to get product cards high up on the page in view when first getting to the PLP because the main nav, secondary nav, in page nav and filter to click into, all above the first row of the product cards.
With the redesign of the PLP we introduced a side rail filter system that includes the in page tabs to save space at the top of the page, getting the product cards higher up in view. Another benefit is as a customer scrolls the filters stay open to allow customers to filter as they browse devices. We also created vertical product cards in order to get 2 side by side in mobile and better hierarchy of info to clearly communicate pricing, offers and inventory.
A few other improvements we’ve made are:
-a personalized marquee carousel that recommends popular devices based on their previous selections.
-a simplified compare experience with the integration iconography and better content strategy to clearly communicate the benefits of each device being compared.
-a redesign of how to find a store near you with better communication of inventory to pick up in store.
New Era was approached by Major League Baseball to help change Opening Day from just the kick-off of the baseball season, to a National Holiday. Wear #This was created for fans nationwide to share their favorite team cap by wearing it anywhere and everywhere in celebration of Opening Day. Creating a campaign that featured people in humorous situations, encouraged fans to share where they wore their cap on Opening Day. In the end on this one day everyone was united, it didn’t matter where and what team you were a fan of, as long as you wore a cap in support of one of the greatest games ever played—baseball.
Our digital brand, reimagined
This digital style guide provides a north star for designers, writers, and other digital partners working with our brand. Explicit guidelines and key screens map out how to integrate design elements into the digital space.
Like a double helix, our visual and verbal styles intertwine to create the DNA that informs everything we do online. Importantly, our digital brand isn’t just a tool for boosting sales. It’s the touchstone that reinforces what we stand for as a company and how we engage with customers and communities.
The HBO Max lander showcases the content HBO Max will deliver. Top-tier packages across all lines of business that offer HBO Max for free. Dynamic tile order based on the product the customer is researching (AT&T TV) Bellyband shows the other ways to get Max, just at a discounted price. An scroll activated 2up component that highlights all that HBO Max offers with ambient video. The first question/answer addresses the difference between the various HBO apps.
The philosophy that informs this visionary upgrade experience: The person at the center of the journey drives the design. Like the exceptional designs that inspired us, we fashioned the flow around the customer’s lifestyle. What matters to them? How will they use the device? The rest flows from there.
It’s all right here
The next step in architecting a flow centered around the customer: Surface everything the shopper needs in the moment. They don’t have to leave the site, go to Apple or Samsung or anywhere else. We bring the details of the device to their fingertips. And we display clean, modern guideposts along the bottom of the screen as they move through the flow.
Perfect pairing
With this visionary approach, we do the heavy lifting for the customer when it comes to selecting the right plan for the device in focus. Here, we expose the suggested plan, and all the ways that a plan and device are "made for each other."
Finishing touches
With the device and plan selected, we make it easy to complete the package with gadgets and accessories. Adding a case, screen protector, and earbuds is effortless and intuitive—with all the info right where it’s needed.
