Each year the Food Bank delivers more than 7 million pounds of food to help feed over 11,000 families. It wasn't enough, so they needed a capital campaign that would allow them to help all those in need. Creating an interactive duratran campaign in heavy traffic areas asked people to text to help, in return they would get a prompt response asking for a donation that could be submitted directly from their phone.

The Buffalo Bills have struggled with putting together a winning team in the past several years. While they have been challenged on the field, they were also been tried with filing the stands. The objective was to market the team in a positive light and increase retention for season ticket holders and a new fan base. Featuring a few key players and the tagline "Be There" positioned the games as something you won't want to miss. A place to witness drama, excitement and history in the making.

As one of the leading teaching hospitals affiliated with the University of Rochester, with a large focus on research, there was a need for marketing materials across all departments. Whether it was for oncology, women’s health or geriatrics the challenge was to keep all materials looking cohesive and on brand.

There are shocking facts of children and animals ingesting cigarettes—causing sickness and death. By creating a disruptive campaign with hard hitting facts, it lead to the community standing up against smoking in NY parks throughout Monroe County. Signs and warning tape were strategically placed throughout parks in playgrounds, sports fields, and on hiking trails one evening, creating enough buzz for people to stand-up for a smoke-free environment.

For the launch of CooperVisions new contact lenses, they asked to me to build a marketing campaign that highlights the sense of joy and freedom that you feel with these new lenses. Through the campaign we took broad strokes in creating new watercolor patterns that showcase the energy, color and clarity of what you experience with CooperVision contact lenses. To compliment the watercolor patterns, models were casted to create spirited poses to go hand-in-hand with the energy of the illustrations. In the end the imagery all came together as one beautiful expression of living life with CooperVision.

Being one of the largest thrift store chains across the nation, many people don’t realize that the company stands for more than selling slightly used clothing at a discounted price. Their mission goes much beyond selling clothing, but with every purchase Goodwill gives back to the community. Employing the blind as cashiers and striving to help people throughout the community become active members in our society. #Good will come of this was created for consumers to share their purchase and how they are making efforts to helping people in their community.

One of the largest fiber optic infrastructures in the U.S. was in need of a direct mail campaign to reach IT professionals at businesses large and small. To fight through the clutter the campaign strategically used athletes and positioned fiber as the key ingredient to get results.

Mann's has built their long standing family business on superior customer service and quality. They have a large retention of older customers, but wanted to create a diamond campaign that would target a new audience of young millennials. With Mann's reputation, expertise and incredible selection, giving jewelry has become that much sweeter.

For many YWCA is thought to be an affiliation of the YMCA, which is not true. The challenge was to help people understand the impact that they independently have in helping women and children in crisis. The marketing materials used the misconceptions of the YWCA to engage viewers and was a big success. The campaign exceeded well beyond expectations, raising 14% more in revenue and drew in 400 first time donors, along with 7 times the amount of high-level donations as in previous years.

The Empire State Ride is a 512 mile bike ride from NYC to Niagara Falls. Each cyclist rides to raise money for research to end cancer. The integrated campaign was branded through a new identity, print, social, and guerilla tactics in surrounding airports and gyms to aspire cyclists to participate and share who they are riding for.

Regional Transit Service is the public transit service throughout Rochester, NY and the seven surrounding counties. The brand had not been updated since 1969, and as you can imagine the perception was that RTS was dirty, loud, crowded and unsafe. They needed a brand refresh that would help people see the ease, comfort and overall value of riding RTS. Without having to worry about your commute, you can sit back, relax and enjoy the ride. To increase users experience the website was revamped, along with an app that allows riders to schedule their trip and continue to monitor the status throughout their day. In addition, bus stops became much more than a place to catch a ride, it became a place of entertainment. Bus stops offered a place where riders could plug in, charge their devices and log on to a server where RTS added weekly movies, music, games and books that could be downloaded for the ride. During the fringe festival, musicians, dancers and performers where scheduled to show up to bus stops unannounced to again help change perceptions—reinforcing the brand and enjoy the new relaxing experience.

Antithesis Advertising takes pride in being different. That is where their name stemmed from, positioning themselves as a different way of thinking, a better solution, and more personal connection with their clients. The award winning self-promotion plays off using Rorschach's to reinforce the positioning of Antithesis and everything they stand for.