Problem statement
In the past there has been a struggle to get product cards high up on the page in view when first getting to the PLP. Currently it has been a struggle to get product cards high up on the page in view when first getting to the PLP because the main nav, secondary nav, in page nav and filter to click into, all above the first row of the product cards.
With the redesign of the PLP we introduced a side rail filter system that includes the in page tabs to save space at the top of the page, getting the product cards higher up in view. Another benefit is as a customer scrolls the filters stay open to allow customers to filter as they browse devices. We also created vertical product cards in order to get 2 side by side in mobile and better hierarchy of info to clearly communicate pricing, offers and inventory.
A few other improvements we’ve made are:
-a personalized marquee carousel that recommends popular devices based on their previous selections.
-a simplified compare experience with the integration iconography and better content strategy to clearly communicate the benefits of each device being compared.
-a redesign of how to find a store near you with better communication of inventory to pick up in store.