AT&T was ranked as the 4th most valuable brand in 2017. Now more than ever, a holiday campaign was needed to represent AT&T as a leader in premium entertainment, and innovation. A campaign that would work under our current brand and be able to extend in different sizes, formats, and across the company, through agencies and with our vendors.
We created a clean contemporary look that is digital friendly, but translates well to large format, like outdoor. It started with clean vector illustrations and the AT&T blue, then combined with a secondary color palette and a new typeface it all came together, giving AT&T a fresh look for the holidays. With the opportunity to add more illustrations, the system and overall execution can extend and be leveraged for other holidays, events and campaigns throughout the year.