For the launch of CooperVisions new contact lenses, they asked to me to build a marketing campaign that highlights the sense of joy and freedom that you feel with these new lenses. Through the campaign we took broad strokes in creating new watercolor patterns that showcase the energy, color and clarity of what you experience with CooperVision contact lenses. To compliment the watercolor patterns, models were casted to create spirited poses to go hand-in-hand with the energy of the illustrations. In the end the imagery all came together as one beautiful expression of living life with CooperVision.