The HBO Max lander showcases the content HBO Max will deliver. Top-tier packages across all lines of business that offer HBO Max for free. Dynamic tile order based on the product the customer is researching (AT&T TV) Bellyband shows the other ways to get Max, just at a discounted price. An scroll activated 2up component that highlights all that HBO Max offers with ambient video. The first question/answer addresses the difference between the various HBO apps.