New Era was approached by Major League Baseball to help change Opening Day from just the kick-off of the baseball season, to a National Holiday. Wear #This was created for fans nationwide to share their favorite team cap by wearing it anywhere and everywhere in celebration of Opening Day. Creating a campaign that featured people in humorous situations, encouraged fans to share where they wore their cap on Opening Day. In the end on this one day everyone was united, it didn’t matter where and what team you were a fan of, as long as you wore a cap in support of one of the greatest games ever played—baseball.